Lead and execute the full marketing strategy for 8 SUNRISE Resorts & Cruises properties in Sharm El Sheikh. Drive direct bookings, brand positioning, and guest engagement across all channels while managing a regional marketing team. Ensure consistent brand standards, optimize ROI on campaigns, and align marketing efforts with commercial and revenue targets for Sharm cluster.

Responsibilities

• Develop and implement annual marketing plans for 8 hotels across Sharm El Shiekh region
• Oversee digital marketing including SEO, SEM, social media, email CRM, and website content for all properties
• Manage brand consistency and guest communication across all touchpoints and source markets
• Plan and execute seasonal campaigns, product launches, and tactical promotions to drive direct revenue
• Lead content creation for photo, video, and written assets in coordination with cluster teams
• Monitor online reputation, OTA content, TripAdvisor, and social platforms; guide response strategy
• Manage marketing budgets, track ROI, and report monthly on KPIs to corporate and hotel GMs
• Liaise with Sales, Revenue, PR, and Operations to ensure integrated commercial activities
• Negotiate and manage relationships with media, agencies, influencers, and strategic partners
• Conduct market research and competitor analysis for Sharm destination
• Support new hotel openings, rebrandings, and special events within the cluster
• Lead, coach, and develop the Sharm marketing team and hotel marketing coordinators

Desired Candidate Profile

Education: Bachelor Degree

Experience: 5 10 years

• Develop and implement annual marketing plans for 8 hotels across Sharm destination
• Oversee digital marketing including SEO, SEM, social media, email CRM, and website content for all properties
• Manage brand consistency and guest communication across all touchpoints and source markets
• Plan and execute seasonal campaigns, product launches, and tactical promotions to drive direct revenue
• Lead content creation for photo, video, and written assets in coordination with cluster teams
• Monitor online reputation, OTA content, TripAdvisor, and social platforms; guide response strategy
• Manage marketing budgets, track ROI, and report monthly on KPIs to corporate and hotel GMs
• Liaise with Sales, Revenue, PR, and Operations to ensure integrated commercial activities
• Negotiate and manage relationships with media, agencies, influencers, and strategic partners
• Conduct market research and competitor analysis for Sharm destination
• Support new hotel openings, rebranding, and special events within the cluster
• Lead, coach, and develop the Sharm marketing team and hotel marketing coordinators

Expert knowledge of digital marketing tools including Google Analytics, Meta Ads, Google Ads, CMS platforms

Strong command of English and Arabic written and spoken; German or Russian is a strong advantage

Data-driven decision making with ability to analyze performance and adjust strategy quickly

Excellent project management skills handling multiple campaigns and deadlines simultaneously

Creative mindset with strong commercial awareness and ROI focus

Leadership skills with experience managing and developing marketing teams

Advanced understanding of branding, positioning, and guest journey mapping

Proficiency in Adobe Creative Suite, Canva, or equivalent for content direction

Outstanding communication and presentation skills for internal and external stakeholders

High attention to detail and ability to maintain brand standards across 8 diverse properties