- Collaborate with the marketing team to develop media plans aligned with the company's marketing objectives.
- Conduct market research and analyze target audience behavior to identify the most appropriate media channels and platforms for reaching our target audience.
- Develop and manage media budgets for each campaign, ensuring optimal allocation of resources and tracking expenses.
- Monitor campaign performance and adjust media budgets as necessary to optimize results.
- Monitor and analyze campaign performance metrics, including reach, impressions, click-through rates, conversions, and return on investment (ROI) and provide regular reports, insights and highlighting opportunities for optimization and improvement.
- Conduct market research and competitive analysis to identify industry trends, consumer behavior, and media consumption patterns.
Bachelor's degree in marketing, or a related field.Proven experience as a Media Buyer within the pharmaceutical industry.Proficiency in media planning and buying across various channels.Excellent negotiation skills and the ability to build and maintain relationships.Strong Analytical skills.Strong project management skills with the ability to handle multiple projects and deadlines simultaneously.Excellent communication and presentation skills.Familiarity with media planning and analysis tools.Knowledge of market research techniques and competitive analysis.Detail-oriented and highly organized.