Position Overview:
The Marketing Executive will play a pivotal role in driving the marketing strategy for our group, overseeing multiple brands and ensuring consistency and excellence across all touchpoints. This role requires a strategic thinker with a passion for marketing, exceptional communication skills in both Arabic and English, and a strong understanding of digital media and social media platforms.
Responsibilities:
1. Marketing Strategy Development:
- Collaborate with the Marketing Director to develop comprehensive marketing strategies for each brand within the group, aligned with overall business objectives.
- Conduct market research and analysis to identify target audiences, industry trends, and competitive landscape.
- Develop innovative marketing campaigns and initiatives to enhance brand awareness, engagement, and loyalty.
2. Social Media Management:
- Manage all social media platforms for the group's brands, including Facebook, Instagram, Twitter, LinkedIn, etc.
- Plan and execute both organic and paid social media campaigns to drive engagement, traffic, and conversions.
- Create compelling content, including posts, stories, videos, and graphics, tailored to each platform and audience.
3. Digital Media Campaigns:
- Plan, execute, and optimize digital media campaigns across various channels, including display advertising, PPC, and SEM.
- Monitor campaign performance, analyze key metrics, and provide insights and recommendations for improvement.
- Stay up-to-date with the latest digital marketing trends and technologies to ensure effective campaign execution.
4. Content Creation and Management:
- Oversee content production for all marketing channels, including social media, website, email, and advertising.
- Work closely with internal and external stakeholders to develop engaging and relevant content that resonates with the target audience.
- Ensure brand consistency and adherence to brand guidelines in all marketing communications.
5. Marketing Calendar and Event Planning:
- Develop and maintain a marketing calendar outlining key campaigns, promotions, and events for each brand.
- Plan and coordinate marketing events, activations, and sponsorships, ensuring seamless execution and alignment with brand objectives.
- Evaluate the success of marketing initiatives and events and make recommendations for future improvements.
6. Collaboration and Communication:
- Work collaboratively with internal teams, including sales, product development, and customer service, to align marketing efforts with business goals.
- Communicate effectively with external partners, agencies, and vendors to execute marketing initiatives and campaigns.
- Provide regular updates and reports to the Marketing Director on campaign performance, KPIs, and budget utilization.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- Minimum of 3-5 years of experience in marketing, preferably in a multi-brand or agency environment.
- Fluent in both Arabic and English, with excellent written and verbal communication skills.
- Proven experience in managing digital media and social media campaigns, including paid advertising and organic content.
- Strong understanding of digital marketing tools and platforms, including social media management tools, Google Analytics, and advertising platforms (e.g., Facebook Ads Manager, Google Ads).
- Creative thinker with the ability to develop innovative marketing ideas and campaigns.
- Strong project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.
- Experience in event planning and execution is a plus.
- Excellent analytical skills and the ability to interpret data to drive marketing decisions.
- Team player with a positive attitude and strong interpersonal skills.
Skills
- Competitive salary package with performance-based incentives.
- Opportunities for professional development and career growth within a dynamic and growing organization.
- Collaborative and inclusive work environment with a focus on creativity and innovation.