Role Objective:

Strategic :

 Develop, deliver and communicate visual concepts and strategies to promote retail brands, products and services in-

store, in catalogues or online.

 Direct team to follow corporate directives on visual set ups and vendor shops, while utilizing their own keen

merchandising eye and fashion forward displays to fit their individual store location. 

Key Responsibilities & Accountabilities:

1. Conducting research on current and future trends in design and lifestyle, and associated target market features;

2. Identifying and sourcing props, fabrics, hardware and lighting;

3. Maintaining a budget and negotiating with suppliers of visual materials.

4. Creating store layout plans and display guidelines.

5. Research concept and ideas for seasonal projects.

6. Plan and design seasonal projects and follow up on implementation in stores within a selected timeframe

7. Finalize graphic files and coordinate with printing companies.

Operational:

1. Liaising with teams such as buying, design and marketing to create design themes and plans, often months in

advance, including window and in-store displays, signage and pricing concepts;

2. Assembling or dismantling visual displays in windows or in-store;

3. Execute and support Company and Store Manager’s business objectives

4. Ensure all brand concepts are represented as directed

5. Ensure proper and timely processing and placement of merchandise

6. Ensure forms and mannequins are clean, presentable, in good working order and presenting in proper positioning

and composition

7. Drive a fun, exciting and rewarding culture within the store visual team

8. Communicate with Store Manager merchandise transfer opportunities

9. Keep updated on Visual and Operations Memos

10. Ensure policies and procedures are followed

11. Maximize sales and visual impact though optimal arrangement of tables, fixtures, walls and mannequins while

upholding company visual guidelines and directives

12. Ensure proper placement of new receipts

13. Maintain/update floor set shops as merchandise sells through while upholding visual standards

People:

1. To build and maintain excellent working relationships with internal and external contacts and providers.

2. Demonstrate a positive leadership style with an enthusiastic, positive, committed and flexible attitude. Promoting

the importance and benefits of effective team working.

3. Actively participate in team meetings and briefings with particular focus around the visual delivery of the brand,

raise awareness of priorities and ultimately increase sales.

4. To work with department team members in developing their visual merchandising skills.

5. Monitor performance of direct reporters and guide them in managing their performance by providing appropriate

feedback.

Skills

Key Interactions and Relationships:

Marketing Team

B&M Team

Store Operation Team

Finance Team

HR Team

Vendors / Suppliers

Advertising Agencies

Customers

Competencies :

Behavior Competencies

Interpersonal

Team work – 2

Presenting & communicating information – 2

Achievement orientation – 2

Business Awareness

Customer orientation – 2

Improving Business Processes – 2

Budget Management - 2

Analytical

Innovation & Creativity – 3

Decision Making – 2

Problem Solving – 2

Execution Excellence - 2

Technical Competencies

Market Research & Analysis -2

Positioning & Branding -1

Marketing Strategy and Planning-1

Public Relations -2

Media Relations -2

Event Management-1

Analytical skills -3

Sound financial perspective-3

Graphic design skills -3

Budget Management -2

Education & Qualifications:

1. Bachelor’s degree with specialization in marketing

2. Short course/Diploma in fashion technology would be

preferred

Experience:

1. A minimum 3-5 years of relevant experience.

2. Knowledge of latest fashion trends and forecasting trends