We're looking for a Senior Product Analyst who can help make data a genuine part of how Product operates. This isn't a role where you'll wait for a Product Manager to ask for a dashboard or pull a report after a decision has already been made. You'll be expected to get close to the product, understand how customers actually use it, spot patterns others may have missed, and bring insights to the table before someone asks for them. You'll operate at two levels. At the product and feature level , you'll help teams understand whether customers are discovering, adopting, engaging with, and getting value from what we're building. You'll identify friction, investigate unexpected behaviour, evaluate experiments, and help teams decide what to improve, scale, reposition, or stop. At the leadership level , you'll connect those individual product signals to the bigger picture - helping leadership understand product performance, emerging opportunities, risks, and where we should invest next. The strongest person in this role will be able to move comfortably between a SQL query, a conversation with a Product Manager, and a leadership presentation - and translate the same data into something meaningful for each audience. What You'll Do Turn product data into decisions. You'll go beyond reporting what happened to understand why it happened, what it means, and what Product should do differently as a result. Help teams define what success actually means. You'll work with Product Managers and other stakeholders to establish meaningful KPIs, success metrics, and measurement plans before features and initiatives are launched. Understand how customers use our products. You'll analyse journeys, funnels, cohorts, adoption, engagement, retention, churn, and behavioural patterns to identify where customers are succeeding and where they're getting stuck. Evaluate whether our products are delivering value. You'll assess feature performance and help teams make evidence-based decisions about whether to improve, scale, reposition, or discontinue initiatives. Bring insights into product discovery. You'll use quantitative evidence alongside customer, product, and market context to help teams understand which problems are worth solving and where the biggest opportunities exist. Challenge assumptions with evidence. When a team believes a feature is working, adoption is strong, or customers are behaving a certain way, you'll be comfortable asking, What does the data actually tell us? constructively and without creating friction. Identify opportunities before you're asked. You won't wait for a stakeholder to request a report. You'll proactively investigate anomalies, emerging trends, underperforming areas, and changes in customer behaviour and bring forward the ones that matter. Support experimentation. You'll help teams define hypotheses, success criteria, and measurement approaches, then analyse experiments and A/B tests to determine what the evidence tells us. Make complex analysis easy to understand. You'll turn large datasets and complicated analysis into clear stories, visualisations, recommendations, and decisions that make sense to both technical and non-technical audiences. Give leadership a clear view of product performance. You'll create reporting that connects detailed product and feature performance to broader business objectives, highlighting progress, drivers, risks, and recommended actions rather than simply presenting numbers. Help Product become more self-sufficient with data. You'll build repeatable analytical frameworks, dashboards, documentation, and self-service resources so teams don't need to come to you for every question. Raise data literacy across Product. You'll coach Product Managers on metrics, analysis, and interpretation, and use workshops, office hours, and day-to-day collaboration to make better use of data part of how the team works. Build trust across teams. You'll work closely with Product, Design, Engineering, and business stakeholders and influence decisions without relying on formal authority. What Success Looks Like In your first 3-6 months, you'll be building trust. Product teams know you as someone who understands the product, asks the right questions, and brings useful insights rather than simply producing reports. As you establish yourself, you'll start changing how decisions are made. Product Managers are defining meaningful success metrics earlier, teams are using evidence to evaluate their decisions, and you're proactively surfacing opportunities and risks rather than responding to reporting requests. Ultimately, success means Product becomes more intelligent. Leadership has a clear view of what's driving product performance, teams understand why customers behave the way they do, and decisions about priorities and investment are increasingly based on evidence rather than assumptions. The shift we're looking for is simple: From What happened? Why did it happen? What should we do about it? Who You Are You're naturally curious. When you see an unexpected number, you don't just add it to a report you want to know what's behind it. You think commercially, not just analytically. You understand that an interesting insight isn't necessarily a useful one. You can connect product behaviour to customer value, business performance, and investment decisions. You don't need to be given the question. You're comfortable starting with an ambiguous problem, figuring out what needs to be understood, and determining what analysis will actually help answer it. You can zoom in and out. You can spend time investigating why a particular feature's adoption dropped while still understanding how that finding connects to the wider product strategy. You're willing to challenge people. You don't simply validate what a stakeholder already believes. You're comfortable presenting evidence that contradicts an assumption, while doing so in a way that builds trust rather than defensiveness. You know that being right isn't enough.

Desired Candidate Profile

You're naturally curious. When you see an unexpected number, you don't just add it to a report you want to know what's behind it. You think commercially, not just analytically. You understand that an interesting insight isn't necessarily a useful one. You can connect product behaviour to customer value, business performance, and investment decisions. You don't need to be given the question. You're comfortable starting with an ambiguous problem, figuring out what needs to be understood, and determining what analysis will actually help answer it. You can zoom in and out. You can spend time investigating why a particular feature's adoption dropped while still understanding how that finding connects to the wider product strategy. You're willing to challenge people. You don't simply validate what a stakeholder already believes. You're comfortable presenting evidence that contradicts an assumption, while doing so in a way that builds trust rather than defensiveness. You know that being right isn't enough. Your analysis only creates value if people understand it and act on it. You can turn complex findings into a simple story and a clear recommendation. You're a strong communicator. You can explain an analytical finding to a Product Manager, work through the technical detail with an Engineer, and present the business implication to leadership. You're proactive and self-directed. You don't wait for a ticket to appear in your queue. You notice something worth investigating and take ownership of finding out what it means. You're comfortable with ambiguity and a changing environment. Not every question will have a clean dataset or obvious answer. You know how to work with imperfect information while being transparent about its limitations. You have 4+ years of experience in product analytics, digital analytics, business intelligence, or a closely related field, with experience working directly with digital Product teams. You're technically strong. You can independently use SQL to explore and analyse large datasets and are comfortable working with product analytics or business intelligence platforms such as Mixpanel, Heap, Pendo, Metabase, Amplitude, Looker, Tableau, Power BI, or similar tools. You understand product metrics deeply , including funnels, journeys, cohorts, retention, engagement, adoption, churn, and customer behaviour. You can translate ambiguous business questions into structured analysis and understand the difference between finding a correlation and understanding what it actually means. You're comfortable working remotely and can communicate effectively across teams without relying on being in the same room. You have professional working proficiency in English. Nice to Have Experience designing or evaluating A/B tests and experiments. Experience with statistical analysis. Familiarity with modern data stacks, data warehouses, transformation tools, event tracking, analytics instrumentation, or data governance. Experience building or improving a product analytics function or data culture. Experience presenting product recommendations to senior leadership. Working knowledge of Python or R. Experience working with B2B SaaS, enterprise products, AI products, or complex data-driven platforms.