Job description

Job Requisition ID: 179889 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview Of The Role:

• The Digital Marketing Manager is responsible for planning and executing a comprehensive digital marketing strategy that raises brand awareness and drives sales for the Al-Futtaim Group Real Estate & CFC brands. Reporting to the Head Of Marketing, the manager will lead the digital performance management, overseeing digital channels and social media optimization. The role requires aligning strategies with the regional team and handling coordination with digital agencies, ensuring a strong digital presence and technological innovation in the real estate sector.

What You Will Do:

Strategy Development and Management

• Responsible for planning, developing, implementing & managing the digital marketing strategy that promotes our brand awareness & generates sales.
• Prepare & manage the digital marketing budget.
• Build the digital marketing road map.
• Achieve the set digital marketing plan while aligning with annual marketing objectives.
• Best use of budget; cost vs benefit value.

Performance and Optimization

• Oversee & promote the company's digital platform/channels & social media accounts.
• Ensure brands are fully optimized & managed properly (SEO/SEM).
• Monitor & evaluate competition digital work.
• Increase in the number of followers on all our social media pages.
• Deliver regular reports on the real estate industry digital marketing activities.
• Increase in visitation, time on site and delivery of best practice agreed in digital plan.

Coordination and Agency Management

• Align with the regional digital marketing team to ensure brand consistency.
• Comply with the regional branding strategy.
• In charge of digital agencies tenders procedures when needed.
• Coordinate digital work with digital agencies.
• Perform digital media buying when needed.
• Ensure efficiency of agency campaign outcomes and savings on media buying.

Team Development and Communication

• Manage & develop the digital marketing executive.
• Assist marketing team on technical related requirements from the media agency.
• Development of the marketing executive technically.
• Maintain smooth daily line of communication with digital agencies.

Performance Measurement and Technological Advancement

• Measure ROIs & set KPIs for digital campaigns.
• Evaluate effectiveness of plans with ROI and delivery of KPI metrics.
• Stay up-to-date with digital technology developments & real estate digital marketing & industry updates.
• Introduce new technologies to our plan if & when seen needed.

Skills

Required Skills To Be Successful:

• Strong digital marketing experience and strategy development.
• Proficiency in media buying and SEO/SEM optimization.
• Excellent interpersonal and negotiation skills.
• Ability to manage and develop a digital marketing team.

What Qualifies You For The Role:

• Bachelor's degree in Commerce, Arts, or a marketing-related major.
• Minimum 5-7 years of experience in digital marketing.
• Proficiency in MS Office and Mac.
• Experience with media buying and digital marketing tools.
• Skills in Adobe Photoshop and Illustrator are a plus.