Job Summary The Marketing Officer is responsible for supporting the planning and execution of marketing campaigns to increase brand awareness, generate leads, and drive business growth. The role involves coordinating with internal teams and external agencies, managing digital and traditional marketing activities, organizing events, and monitoring campaign performance. Key Responsibilities Assist in developing and implementing marketing plans and campaigns. Coordinate digital marketing activities, including social media, email marketing, and website content. Create and manage marketing materials such as brochures, presentations, flyers, and promotional content. Monitor and update the company's social media platforms and website. Conduct market research to identify customer needs, market trends, and competitor activities. Coordinate marketing events, exhibitions, and promotional activities. Work closely with the sales team to develop lead generation initiatives. Liaise with advertising agencies, printers, designers, and other external vendors. Track and analyze marketing campaign performance and prepare reports with recommendations. Manage the marketing budget for assigned activities and ensure cost-effective execution. Maintain brand consistency across all marketing channels and communications. Support internal communication and employer branding initiatives when required. Qualifications Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Digital Marketing certifications (Google, Meta, Hub Spot, or similar) are an advantage. Experience2–4 years of experience in marketing, digital marketing, or brand management. Experience in B2B, B2C, or FMCG industries is preferred