Job Description

Roles & Responsibilities

Develop and execute the company's overall marketing strategy across digital and offline channels Build and strengthen brand positioning, identity, and market presence Lead social media strategy, content planning, and community engagement Plan and manage digital marketing campaigns including Meta Ads, Google Ads, SEO, and email marketing Drive event marketing, PR activities, partnerships, and sponsorship initiatives Develop marketing materials, presentations, case studies, and brand assets Monitor campaign performance, analyze KPIs, and optimize marketing effectiveness Manage relationships with agencies, vendors, media partners, and content creators Support business development initiatives through compelling marketing and branding materials Build, mentor, and lead the marketing team as the department grows

Desired Candidate Profile

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• 8 10 years of marketing experience, including at least 3 years in a managerial role
• Proven experience in brand building and developing marketing strategies
• Strong knowledge of digital marketing channels, performance marketing, SEO, and analytics tools
• Experience in event marketing, experiential marketing, advertising agencies, or related industries is highly preferred
• Strong creative and strategic thinking skills
• Commercial mindset with a solid understanding of how marketing drives business growth
• Experience managing agencies, vendors, and cross-functional stakeholders
• Fluent in English