Job Description

Roles & Responsibilities

Key Responsibilities

• Develop and manage high-quality bilingual content aligned with brand positioning and business objectives.
• Create engaging and conversion-focused content for digital platforms including social media, website pages, landing pages, email campaigns, and marketing materials.
• Generate creative and impactful ideas for social media campaigns across different channels.
• Support lead generation initiatives through the development of landing pages, gated content, and email marketing content.
• Analyze content performance and recommend data-driven improvements.
• Collaborate with Sales, Design, and Product teams to ensure alignment of messaging with business and client needs.
• Assist in the development of marketing materials that support client proposals and presentations.
• Stay up to date with industry trends and content marketing best practices.

Content & Communication Requirements

• Full professional proficiency in both Arabic and English (written and verbal) is essential.
• Ability to develop compelling, business-focused content tailored for corporate and government audiences.
• Proven experience in writing website content, including:
• Service pages
• Landing pages
• Blogs
• Case studies
• Experience developing B2B marketing materials such as:
• Company profiles
• One-pagers
• Pitch decks
• Whitepapers
• Client success stories

• Ability to repurpose long-form content into multiple formats suitable for various digital channels.

Technical & Marketing Qualifications

• Bachelor s degree in Marketing, Business Administration, Communications, or a related field.
• Proven experience in content marketing or digital marketing roles.
• Solid understanding of SEO principles and website content optimization.
• Strong analytical mindset with the ability to translate performance data into actionable improvements.
• Experience using content management systems is a plus.

Preferred Competencies

• Ability to contribute to content strategy development aligned with lead generation and sales objectives.
• Experience collaborating closely with Sales teams to develop proposal-support and account-based marketing content.
• Ability to conduct industry and competitor research to inform content direction and identify new creative opportunities.
• Experience supporting Account-Based Marketing (ABM) initiatives is an advantage.

Desired Candidate Profile

Job Summary

We are seeking a Bilingual Content Marketing Specialist (Arabic & English) to join our team. The ideal candidate will be responsible for developing strategic, business-focused content that supports our digital presence, lead generation efforts, and client engagement across corporate and government sectors.

This role goes beyond content writing the candidate will play a key role in shaping content direction, supporting marketing and sales initiatives, and contributing to the development of compelling communication across various digital and business platforms.