Role Summary

The Marketing Intelligence Specialist will provide data-driven insights to support strategic and operational marketing decisions across multiple brands. This role involves conducting market research, analyzing trends, monitoring competitors, and generating actionable business intelligence. The specialist will collaborate with internal teams and external vendors to ensure high-quality data and informed decision-making, contributing to effective marketing and business growth.

Key Responsibilities

1. Market Research & Opportunity Identification

• Develop and implement market research plans to identify potential leads, emerging markets, and growth opportunities.
• Research and qualify new business opportunities using internal and external data sources, including databases and directories.
• Monitor daily market prices to identify trends and uncover opportunities.
• Analyze event histories and provide data to support accurate bids and evaluations.

2. Data Analysis & Reporting

• Perform data queries and analysis using tools such as Business Objects, Excel, or Power BI.
• Compile and deliver regular business intelligence reports to stakeholders.
• Provide integrated marketing analytics across customer segments and channels to inform actionable strategies.

3. Customer Insights & Strategic Support

• Drive customer insights by ensuring marketing and product management initiatives are aligned with consumer needs.
• Contribute to the development of in-market strategies based on analyzed data and insights.

4. Collaboration & Vendor Management

• Build and maintain strong relationships with colleagues across headquarters, subsidiaries, and external research vendors.
• Work closely with third-party agencies to manage projects, ensure timely delivery, and maintain effective communication.

5. Marketing & Special Project Support

• Assist in marketing communications tasks, including content creation, campaign coordination, and development of marketing materials.
• Support special projects and other related duties as needed to enhance business outcomes.

6. Collaboration

Internal

• Work closely with marketing, product management, and sales teams to provide actionable insights.
• Support internal decision-making through accurate and timely data analysis.

External

• Liaise with research vendors, third-party agencies, and market data providers.
• Ensure external partners deliver high-quality, timely data and analyses.