Company: Alawi Alireza Trading Establishment (ATE)

Location: Cairo, Egypt (field + office) — potential relocation/transfer to KSA based on performance and business need

Function: Sales (B2B / FMCG Food)

Employment: Full-time

About ATE

Founded in 2012 in Jeddah, Saudi Arabia, ATE is a leading trader of Asian food products across the Middle East, operating in Saudi Arabia, Egypt, and Bahrain with branches in Riyadh, Jeddah, Khobar, and Cairo.

Role Overview

We’re hiring a Salesman in Cairo to grow revenue across wholesale, retail, and HORECA channels. The role focuses on route-to-market execution, account development, and flawless in-store fundamentals. High performers may be considered for relocation/transfer to Saudi Arabia (subject to eligibility and company policy).

What You’ll Do

Own a daily route/visit plan; prospect, qualify, and close new accounts.

Manage and grow existing customers: orders, upselling, cross-selling, and retention.

Negotiate pricing, discounts, and trade terms within guidelines; manage collections and resolve deductions.

Monitor competitors (pricing, assortment, activity) and recommend counter-actions.

Nice to Have

Experience selling to HORECA, modern trade, and key wholesalers/distributors.

Knowledge of importers/distributors of Asian food brands is a plus.

Familiarity with ERP systems (e.g., Odoo, SAP, Dynamics) and order-to-cash flows.