- Plan, execute, and optimize digital media buying campaigns across multiple platforms including social media, search engines, and programmatic networks.
- Develop and manage media budgets, ensuring efficient allocation of resources to maximize ROI.
- Analyze campaign performance data and generate actionable insights to improve results and achieve KPIs.
- Negotiate rates, placements, and contracts with media vendors and platforms.
- Collaborate with marketing, creative, and analytics teams to align media strategies with overall business objectives.
- Monitor industry trends, competitor activities, and emerging platforms to identify new opportunities for media buying.
- Prepare detailed reports on campaign performance, spend, and recommendations for future campaigns.
- Test and implement new media buying tools, technologies, and strategies to enhance campaign effectiveness.
- Ensure all campaigns comply with brand guidelines and regulatory requirements.
- Continuously optimize targeting, bidding, and creative assets to improve campaign efficiency and effectiveness.
4-8 years of proven experience in media buying, preferably within the real estate or construction industry.Strong understanding of digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic networks.Demonstrated ability to manage and optimize large-scale media budgets.Excellent analytical skills with proficiency in campaign performance analysis and reporting.Experience negotiating with media vendors and managing contracts.Ability to work remotely and collaborate effectively with cross-functional teams.Strong communication and presentation skills.Up-to-date knowledge of digital marketing trends and best practices.Detail-oriented with strong organizational and project management abilities.Proficiency in using media planning and analytics tools.