- Develop and execute integrated marketing strategies that enhance brand visibility and market share.
- Lead new product development initiatives aligned with market trends and customer demands.
- Manage market research, competitor analysis, and pricing strategy for both decorative and industrial paint lines.
- Oversee digital marketing, advertising campaigns, exhibitions, and promotional activities.
- Collaborate with Sales, R&D, and Production teams to ensure marketing plans align with operational capabilities.
- Build and lead a high-performing marketing team, ensuring a culture of creativity, accountability, and data-driven decision-making.
- Monitor key performance indicators (KPIs) and report on market share growth, product performance, and ROI.
- Represent the company in trade fairs, partnerships, and B2B relationships with strategic accounts.
Bachelor’s degree in Marketing, Business Administration, or chemical engineering (MBA preferred).Minimum 10 years of experience in marketing leadership roles within the paint, chemical, or construction materials industry.Proven experience managing multi-product portfolios (INK, decorative & industrial paints).Strong understanding of market dynamics, distribution networks, and consumer behaviour in the Egyptian and MENA paint markets.Excellent leadership, analytical, and strategic planning skills.Fluency in Arabic and English is required.