▪ Develop and implement integrated retail marketing strategies for both brands.
▪ Position each brand effectively in its target market.
▪ Lead the marketing team and align campaigns with sales and retail objectives.
▪ Plan and manage seasonal campaigns, product launches, and promotional events.
▪ Drive foot traffic to retail stores via local marketing, PR, activations, and digital tools.
▪ Oversee store branding, visual merchandising, and customer experience marketing.
▪ Manage both brands’ digital presence (websites, social media, e-commerce).
▪ Create engaging content tailored to the brand identities.
▪ Run targeted campaigns to build online communities and attract new customers.
▪ Develop customer loyalty programs and personalized marketing initiatives.
▪ Conduct market research to understand consumer behavior and trends.
▪ Collect and analyze customer feedback to refine campaigns and strategies.
▪ Monitor marketing spend effectiveness and ensure maximum ROI.
▪ Provide regular performance reports and strategic recommendations.
▪ Guided and coached a cross-functional team, designing and rolling out training initiatives that 
enhanced sales effectiveness and deepened product expertise.
▪ Oversaw the planning and delivery of the marketing calendar, store branding, and visual 
merchandising strategies.
▪ Work with retail operations, sales, and product teams to align on objectives.
▪ Build partnerships with luxury lifestyle, art, and design communities.
▪ Manage PR agencies, creative agencies, and digital marketing partners.
▪ Administered a set of performance metrics, monitoring sales goals, conversion rates, and other 
KPIs to drive results.
▪ Handled a profit and loss account, implementing cost-optimization measures that boosted 
annual profitability.
▪ Managed DTC, broadening market reach and contributing significantly to revenue growth.
▪ Prepare and manage the marketing budget.