Conducting market research to identify target audiences and media buying opportunities.
Negotiating with publishers, vendors and media outlets to secure the best rates for media placements.
Developing media buying plans that align with campaign goals and budgets.
Analyzing campaign and audience data to optimize media buying strategies.
Collaborating with marketing and creative teams to develop effective ad creatives.
Tracking and reporting on the performance of media buying campaigns.
Staying up-to-date on industry trends and new media buying opportunities.