We are seeking a skilled and data-driven Media Buyer to manage and optimize paid advertising campaigns across Facebook, TikTok, and Instagram. The ideal candidate has a strong understanding of platform-specific strategies, analytics, and the ability to create high-performing campaigns that meet client objectives.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns on Facebook, TikTok, and Instagram.

• Conduct audience research and create highly targeted ad sets to maximize performance.

• Develop and implement strategies to improve key performance indicators (KPIs), including ROAS and CPA.

• Monitor campaign performance using analytics tools and generate actionable insights.

• Collaborate with creative teams to develop compelling ad content tailored for each platform.

• Manage budgets effectively, ensuring optimal allocation and cost efficiency.

• Stay updated on the latest trends, algorithms, and advertising features on social media platforms.

Qualifications

• Proven experience as a Media Buyer with a focus on Facebook, TikTok, and Instagram campaigns.

• Strong analytical skills and proficiency in tools like Facebook Ads Manager, TikTok Ads Manager, and Google Analytics.

• Ability to create, monitor, and optimize campaigns to achieve specific goals (e.g., lead generation, e-commerce sales).

• Familiarity with A/B testing and other optimization techniques.

• Exceptional attention to detail and a results-oriented mindset.

• Excellent communication skills and the ability to work collaboratively in a team.