- Help identify target audiences and plan media campaigns
,- Compare and negotiate rates, ad space and airtime
,- Optimize plans and budgets according to the best media mix
,- Prepare schedules and adjust when needed
,- Experiment with new platforms and channels
,- Ensure ads are creative and displayed appropriately
,- Monitor costs and return on investment (ROI)
,- Report to clients and build long-term relationships
Minimum of 3 years of experience Proven experience as a Media Buyer or similar role; experience in digital media is preferredFamiliarity with media-buying, planning and researchInterest in following advertising and media trendsWorking knowledge of media analytics software (e.g. comScore)Excellent communication and negotiation skillsOrganizational and multitasking abilitiesAttention to detailCritical thinking skillsBSc/BA in Marketing, Advertising or a related field