- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
- Supervise the department and provide guidance and feedback to other marketing professionals
- Produce ideas for promotional events or activities and organize them efficiently
- Plan and execute campaigns for corporate promotion, launching of new product lines etc.
- Monitor progress and submit performance reports
- Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
- Conduct general market research to keep abreast of trends and competitor’s marketing movements
- Control budgets and allocate resources amongst projects
- Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
Proven experience as Marketing DirectorExcellent leadership and organizing skillsAnalytical and creative thinkingExquisite communication and interpersonal skillsUp to speed with current and online marketing techniques and best practicesThorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google AdwordsCustomer-oriented approach with aptitudeProfessional chartered marketer (CIM) is a plusPreferably BSc/BA in business administration, marketing and communications or relevant field