Job Purpose
The Events and Sponsorship & Activation Manager will be responsible for developing, planning, and executing events and sponsorship strategies to enhance brand visibility and drive engagement & revenue, and to ensure successful implementation of events and activation campaigns.
Report To Position Name
Event Planning and Execution\:
• Develop comprehensive event strategies aligned with organizational objectives.
• Plan and execute a diverse range of events including product launches, conferences, exhibitions, and corporate events.
• Coordinate all aspects of event logistics including venue selection, vendor management, budgeting, and on-site coordination.
• Ensure seamless execution of events while maintaining high standards of quality and professionalism.
• Responsible for co-developing and implementing the strategy and on-ground events plan for all Etisalat brands
• Oversees and manages the sponsorships & events portfolio for Etisalat by e& to ensure optimizing the return on the budget allocated and to sufficiently and properly handle and manage suppliers/partners from planning phase to execution and implementation
• Always maintains healthy and productive relationships with all external projects stakeholders including communication agencies, production houses, studios, on-ground activation agencies, celebrities and events organizers by demonstrating professional attitude in presentations, meetings and project handling to ensure smooth operations and successful outputs.
• Manage the execution of our branding in every event to be on our guidelines and to ensure
maximum visibility.
• Manage a team, including performance monitoring, mentoring and training.
Sponsorship Management\:
• Identify potential sponsorship opportunities that align with brand objectives and target audience.
• Negotiate sponsorship agreements and contracts with external partners.
• Manage relationships with sponsors and ensure fulfillment of sponsorship commitments.
• Monitor and evaluate the effectiveness of sponsorship investments.
• Ensure the actual proper implementation of Etisalat by e& rights in regards of any event or activation.
• Manage to ensure the visibility of our branding and activating all our rights.
On-Ground Activations\:
• Develop activation campaigns to maximize brand exposure and engagement at sponsored events.
• Collaborate with cross-functional teams to integrate brand messaging and activations into event plans.
• Create innovative activation concepts and experiences to captivate the target audience.
• Oversee the implementation of activation campaigns and evaluate their impact on brand awareness and audience interaction.
• Ensure the development and implementation of all communication and PR activities to support our on-ground activation & special projects.
• Manage monitoring Etisalat contractual rights with all our on-ground activation suppliers & special events.
• Manage all RFQ's & Sketches for all projects.
• Plan & execute nationwide on ground activation and all special projects.
• Manages all the requirements from our channel marketing department and handle their special briefs within their timelines.
• Handling relationship between the company and the agencies in briefing, pitching and reporting.
Managed, planned and developed a strong presence for Etisalat across all channels enhancing brand positioning and customer experience.
• Managing the branding activities, activations and co-marketing activities, giveaways, promotional campaigns and products launches across nationwide.
• Manages the special delta project.
• Manage to ensure the actual proper implementation of Etisalat by e& activation nationwide.
Budget Management\:
• Develop and manage budgets for events, sponsorships, and activation campaigns.
• Track expenses, analyze cost-effectiveness, and ensure budget adherence throughout projects.
Managing the team\:
• Lead and manage a team, including performance monitoring, mentoring and training.
• Provides team members with guidance and support to improve their performance and enable them to come up with Insightful, Easy to Comprehend, and Highly Liked Communication