About The Job
We are a growing FinTech company seeking an experienced Senior Digital Marketing Specialist to lead our brand awareness efforts. This role is perfect for someone ready to take full responsibility for building and managing the digital marketing strategy for a gold trading platform that has yet to establish its social media presence. The successful candidate will create and implement a marketing plan, manage all social media activities, and develop impactful content to drive growth and brand recognition.

Job Description

• Develop and implement a comprehensive digital marketing strategy to build brand awareness and engagement from the ground up.
• Create, manage, and moderate social media channels (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
• Design, create, and publish content that aligns with our brand and attracts our target audience.
• Plan and execute digital marketing campaigns, including SEO, SEM, email, and social media marketing, to drive user engagement and acquisition.
• Develop, execute, and monitor end-to-end digital marketing campaigns to promote products and services effectively.
• Analyze and report on the performance of marketing campaigns, adjusting strategies as needed to optimize results.
• Drive audience growth and engagement through effective content marketing and community management.
• Stay updated on industry trends to innovate and adjust marketing strategies.
• Collaborate with cross-functional teams to align marketing efforts with business goals.