Media buyers acquire advertising space for print, social media, and online campaigns by utilizing market research and negotiating with advertising sales agents to ensure they reach the desired target audience. A media buyer should have excellent negotiation skills, strong organizational abilities, and be a strategic thinker. [B L for Fashion and Personal Support] is hiring an experienced media buyer to take our advertising to new heights. As an ideal candidate, you have in-depth knowledge of current media channels and advertising options, and you have experience in securing the optimal advertising space for clients.
Typical duties and responsibilities
- Target key demographics and develop media campaigns
- Negotiate ad space and airtime rates with vendors
- Develop media plans and budgets that best fit clients’ needs
- Create ad schedules and adjust when appropriate
- Ensure ad quality and placement, as well as relevance to campaign objectives
- Track ad money spent, and return on investment
Knowledge of traditional and digital advertising trendsStrong background in using media analytics toolsSuperior negotiation and communication skillsAbility to multitask and organize multiple projectsExcellent attention to detailStrong critical-thinking and problem-solving skills.Bachelor’s degree in business, digital marketing, mass communications, or a related field.Excellent in English. Excellent in German.