1. E-commerce Strategy:

- Develop and implement a comprehensive e-commerce strategy aligned with overall

business goals.

- Identify market trends, competitor activities, and customer preferences to inform

strategic decisions.

- Collaborate with cross-functional teams to align e-commerce strategies with product

offerings and marketing efforts.

2. Website and Mobile App Management:

- Oversee the functionality, user experience, and performance of the e-commerce

website and mobile app.

- Collaborate with the IT and development teams to ensure seamless navigation and a

user-friendly interface.

- Implement A/B testing to optimize the user journey and increase conversion rates.

3. Product Management:

- Coordinate with the supply chain and product teams to ensure accurate and

up-to-date product listings.

- Optimize product pages for search engine visibility and conversion.

- Implement merchandising strategies to showcase featured products and

promotions.

4. Digital Marketing Integration:

- Collaborate with the digital marketing team to align e-commerce initiatives with

broader marketing campaigns.

- Implement and optimize online advertising campaigns to drive traffic and sales.

- Monitor and analyze key performance indicators (KPIs) to measure the success of

digital marketing efforts.

5. Customer Experience and Engagement:

- Enhance the overall customer experience by implementing user-friendly features and

personalized content.

- Monitor customer feedback, reviews, and inquiries to improve the online shopping

experience.

La Poier E-Commerce

- Implement customer retention strategies, including loyalty programs and

personalized recommendations.

6. Analytics and Reporting:

- Utilize analytics tools to track and report on e-commerce performance metrics.

- Generate insights from data analysis to inform decision-making and continuous

improvement.

- Prepare regular reports for management, highlighting key trends, opportunities, and

challenges.