- Track and analyze performance metrics, such as engagement, reach, conversion rates, and ROI, to monitor the company’s social media presence and performance.
- Lead a team technically in a time-bound environment.
- Identify opportunities for influencer partnerships and collaborations to expand brand reach.
- Develop and execute social media content plans that are consistent with the company’s brand identity.
- Generate and publish consistent engaging content on all social media platforms.
- Propose key recommendations to optimize social media marketing strategies.
- Contribute to driving customer engagement and increasing social media traffic.
- Respond to queries on social media platforms in a timely manner.
- Prepare monthly reports on social media marketing efforts.
- Stay up-to-date with digital trends, technology and tools.
- Ability to meet deadlines and collaborate with a team.
- Establish regular communication with direct manager on a weekly and monthly basis to report progress.
- Perform any other assigned tasks as required by the direct manager within the same level of responsibility.
Proven working experience in social media marketing or as a Digital Media SpecialistExcellent consulting, writing, editing (photo/video/text), presentation and communication skillsDemonstrable social networking experience and social analytics tools knowledgeAdequate knowledge of web design, web development, CRO and SEOKnowledge of online marketing and good understanding of major marketing channelsPositive attitude, detail and customer oriented with good multitasking and organisational abilityFluency in EnglishBS in Communications, Marketing, Business, New Media or Public Relations