1. Develop and execute digital marketing strategies to drive online traffic to the company website and social media platforms.
2. Plan and execute digital advertising campaigns, including pay-per-click (PPC), display advertising, and social media advertising.
3. Manage and optimize SEO/SEM strategies to improve search engine ranking and increase website visibility.
4. Create engaging content for website, blog posts, social media, and email campaigns to attract and retain customers.
5. Monitor and analyze the performance of digital marketing campaigns using web analytics tools and make recommendations for optimization.
6. Collaborate with internal teams to create and implement digital marketing initiatives aligned with overall marketing objectives.
7. Stay updated on the latest digital marketing trends, tools, and best practices, and recommend new strategies to improve campaign performance.
8. Manage social media accounts, including content creation, community engagement, and follower growth.
9. Track and report on key performance indicators (KPIs) to measure the success of digital marketing efforts and provide insights for future campaigns.
10. Identify and evaluate new digital marketing opportunities and partnerships to expand the company's online presence.
1. Bachelor's degree in Marketing, Communications, or related field.2. Proven experience in digital marketing, with a minimum of 2 years in a similar role.3. Strong understanding of digital marketing techniques, including SEO, SEM, social media marketing, email marketing, and content marketing.4. Experience managing digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.5. Proficiency in web analytics tools such as Google Analytics, SEMrush, or similar platforms.6. Excellent written and verbal communication skills, with the ability to create compelling content for digital channels.7. Creative thinker with the ability to generate innovative ideas and solutions.8. Strong analytical skills and the ability to interpret data and metrics to drive decision-making.9. Detail-oriented with excellent project management and organizational skills.10. Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.