- Develop and execute social media campaigns for various platforms, including Instagram, Facebook, Twitter, TikTok, LinkedIn, and Snapchat.
- Conducting competitive analysis, platform analysis, define messaging, target audience, buyer persona, and tone of voice.
- Create and share engaging daily content, including text, images, and videos that promote the company’s brand.
- Provide a visual brief for the art section to perfectly visualize ideas.
- Optimizing content using keyword searching tools and SEO guidelines.
- Ensure current social media strategy aligns with company goals and values.
- Measure the success of social media campaigns using KPIs.
- Stay on top of current social media trends and influencers to evaluate how the company can best participate.
- Plan, manage, schedule, and monitor the remote moderation team.
- Monitor client engagement and interact with clients on social media posts.
- Moderate user-generated content for appropriateness.
- Collaborate with marketing teams to develop social media campaigns.
- Make a day-to-day report to keep an eye on company campaigns.
Experience: 1 to 3 yearsProven experience as a Social Media Specialist, preferably in GCC area.Thorough understanding of various social media platforms, functionalities, and best practices.Understanding of SEO, ads, and algorithms.Strong analytical skills with the ability to interpret data for campaign optimization.Understanding of SEO principles and email marketing.Background in e-commerce is preferred.Copywriting skills.Strong organizational skills and ability to multitask effectively.Knowledge of Gulf market trends and consumer behavior.