The Marketing Account Manager will be responsible for managing client relationships and overseeing marketing campaigns from conception to execution.
This role involves:
- Client Relationship Management:
- Build and maintain strong relationships with clients, serving as their primary point of contact.
- Understand client objectives, business goals, and challenges to develop tailored marketing
strategies and solutions.
- Regularly communicate with clients to provide updates, gather feedback, and address any concerns or issues.
- Act as a trusted advisor to clients, offering strategic guidance and recommendations to achieve their marketing objectives.
2. Strategic Planning and Campaign Development:
- Collaborate with clients to develop marketing strategies aligned with their business objectives and target audience.
- Conduct research and analysis to identify market trends, competitor activities, and opportunities for growth.
- Develop comprehensive marketing plans, including messaging, positioning, tactics, and budget allocation.
- Present marketing proposals and recommendations to clients, incorporating feedback and revisions as needed.
3. Performance Monitoring and Reporting:
- Monitor campaign performance and key performance indicators (KPIs) to evaluate effectiveness and ROI.
- Analyze data and insights to make data-driven recommendations for optimization and improvement.
- Prepare regular reports and presentations for clients, highlighting campaign results, insights, and recommendations for future initiatives.
Bachelor's degree in Marketing, Business Administration, or related field.Proven experience (1-2 years) in account management or client services within a marketing agency or similar environment.Strong understanding of marketing principles, strategies, and tactics across various channels (digital, traditional, social media, etc.).Excellent communication skills, both written and verbal, with the ability to articulate complex ideas clearly and concisely.Exceptional organizational and time management skills, with the ability to manage multiple projects simultaneously and meet deadlines.Proficiency in project management tools, CRM software, and Microsoft Office suite.