- E-Commerce Strategy:
- Develop and implement an effective e-commerce strategy aligned with overall business objectives.
- Analyze market trends, competitor activities, and customer behavior to identify opportunities for growth.
- Website Management:
- Manage the day-to-day operations of the e-commerce website, ensuring a seamless and user-friendly online shopping experience.
- Coordinate product uploads, updates, and promotions to optimize product visibility and drive sales.
- Digital Marketing:
- Plan and execute digital marketing campaigns to drive traffic, conversion, and customer retention.
- Collaborate with the marketing team to develop online content, including product descriptions, blog posts, and visuals.
- Customer Experience:
- Monitor customer feedback and reviews, addressing issues promptly to enhance customer satisfaction.
- Implement strategies to improve website usability, navigation, and overall customer journey.
- Analytics and Reporting:
- Utilize analytics tools to track and analyze key performance metrics.
- Generate regular reports on e-commerce performance, providing insights and recommendations for continuous improvement.
- Inventory and Order Management:
- Collaborate with the supply chain and logistics teams to ensure accurate inventory levels and timely order fulfillment.
- Implement strategies to minimize order cancellations and returns.
Bachelor's degree in Business, Marketing, or a related field.Proven experience (X years) in e-commerce management, preferably in the fashion retail sector.Strong understanding of online retail trends, digital marketing, and customer behavior.Proficient in e-commerce platforms, content management systems, and analytics tools.Excellent communication skills and the ability to collaborate with cross-functional teams.Experience in developing and implementing successful e-commerce strategies.