GtaOtel is a fast moving company in the travel industry, in two business lines: 

GtaOtel is a B2B & B2C platform for hotel reservations & leisure tourism.

As we continue to grow and diversify our offerings, we are seeking a results-driven Marketing Specialist with a proven track record in the tourism or hospitality industry.

The ideal candidate will lead and optimize our marketing strategies across these unique business lines.

Responsibilities:Develop and execute comprehensive marketing strategies for GtaOtel DMC, B2B platform Hotel Bank, and B2C brand, aligning with the specific goals and target audiences of each business line.Provide leadership to the marketing team, ensuring effective collaboration and communication across diverse business segments.Oversee content creation, social media management, and SEO strategies for enhanced visibility in each market.Define and implement key performance indicators (KPIs) for each business line, regularly monitoring and optimizing campaigns based on data-driven insights.Allocate and manage advertising budgets for each business line, considering industry benchmarks, business goals, and seasonal factors.Analyze market trends and competition, providing strategic recommendations for maintaining a competitive share of voice.Collaborate with cross-functional teams to ensure a unified CRM system implementation and effective customer relationship management.Regularly assess and adjust marketing activities based on performance metrics and evolving business priorities.Foster a culture of innovation and continuous improvement within the marketing team.Qualifications:Proven experience in a marketing Specialist role within the tourism or hospitality industry.Strong leadership and team management skills, with the ability to coordinate marketing efforts across diverse business lines.Demonstrated success in developing and executing effective marketing strategies for multiple brands or business units.Excellent understanding of content marketing, social media, SEO, and advertising best practices.Experience with budget management and allocation, with a focus on optimizing return on investment (ROI).Exceptional analytical and strategic thinking skills, with the ability to adapt strategies based on real-time data.Bachelor's degree in Marketing, Business, or a related field.