Paid Media Manager

Full-time

Company Description

Homzmart is an end to end community that connects home professionals with homeowners who can browse home designs, furniture, accessories and products and also can find reviews, referring professionals, take advice from professionals and read articles about home improvement.

Job Description

Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses. Plan, develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, and Social Media Campaigns. Manage campaigns optimization and budget allocation across paid advertising channels. Manage the analysis of all campaigns across all platforms in order to optimize campaign performance. Create weekly, monthly and quarterly reports to measure and monitor performance. Keep track of media buying, costs, billing, invoices, payments, expenses, ROI and follow-ups. Research, inboard and experiment new advertising tools. Work closely with ad ops specialists for paid ads handling, creation, monitoring and optimizations. Decide on media plan, channel mix, and product mix to help in achieving online sales targets. Analyse website/App user funnel, cohorts, product performance and provide action plan to optimize conversion rates. Manage our brand relation with ad networks regarding account structure and optimizations. synergies with product and tech teams for new automation, bug fixes and integrations.

Qualifications

Proven experience in a similar role with a minimum of 2-3 years’ experience. Experience in the Saudi market is a plus. Proven experience with Google Ads, Meta ads manager, TikTok ads, Snapchat ads manager, Apple search ads. Organizational and multitasking abilities Advanced analytical skills Ability to create reports and dashboards Advanced experience with Excel, GA4, Mobile measurement partners like (Adjust, appsflyer, etc.) Interest in content creation and media trends.

Job Location

Paid Media Manager
Degla View, Al Abageyah, El Mokattam, Cairo Governorate 4410301, Egypt * Full-time