Digital marketing specialist


We are looking for a Digital marketing specialist who has a strong grasp of concepts regarding marketing tools, strategies, and integrated digital marketing campaigns


  • Managing and growing multiple social media profiles whilst maintaining a consistently high-quality brand image with every post
  • Develop and execute a social media strategy.
  • Create and execute a content marketing strategy to drive engagement and conversions
  • Curating images and text and videos to provide value to our followers
  • Making data-driven decisions to improve engagement and post quality
  • Work on creating and managing digital marketing campaigns to meet company targets.
  • Measure and report on digital marketing campaign performance, and assess these against goals such as KPIs and ROI
  • Manage & optimize spending according to campaign performance
  • Develop recommendations to continually improve performance by analyzing internal results, competitive data, and staying on top of industry trends
  • SEO optimization and monitoring including writing blogs
  • Manage and optimize email marketing campaigns using e-mail platforms
  • Monitor and analyze website analytics to inform and improve marketing strategies
  • Implement e-mail marketing campaigns


Required Experience:

You'll need to be completely fluent in both written and verbal English & Arabic. You need to be able to communicate quickly, and you need to have the following experience:

  • Bachelor's degree in marketing
  • 4 + years of experience in digital marketing
  • Direct-to-consumer (D2C) experience & business to business consumer (B2B) experience
  • 1+ years of experience with email marketing platforms
  • Knowledge of video and picture editing software such as Adobe
  • Strong understanding of website optimization and site speed
  • Strong understanding of analytics and ability to interpret data to inform marketing decisions
  • Experience in developing and executing social media strategy
  • Experience in content marketing
  • Proven experience in SEO – Google ads – Google Analytics
  • Knowledge of the travel sector  

تاريخ النشر: ٣ فبراير ٢٠٢٣
الناشر: Bayt
تاريخ النشر: ٣ فبراير ٢٠٢٣
الناشر: Bayt