Description:

We are looking for a Digital marketing specialist who has a strong grasp of concepts regarding marketing tools, strategies, and integrated digital marketing campaigns

Responsibilities:

• Managing and growing multiple social media profiles whilst maintaining a consistently high-quality brand image with every post
• Develop and execute a social media strategy.
• Create and execute a content marketing strategy to drive engagement and conversions
• Curating images and text and videos to provide value to our followers
• Making data-driven decisions to improve engagement and post quality
• Work on creating and managing digital marketing campaigns to meet company targets.
• Measure and report on digital marketing campaign performance, and assess these against goals such as KPIs and ROI
• Manage & optimize spending according to campaign performance
• Develop recommendations to continually improve performance by analyzing internal results, competitive data, and staying on top of industry trends
• SEO optimization and monitoring including writing blogs
• Manage and optimize email marketing campaigns using e-mail platforms
• Monitor and analyze website analytics to inform and improve marketing strategies
• Implement e-mail marketing campaigns

Skills

Required Experience:

You'll need to be completely fluent in both written and verbal English & Arabic. You need to be able to communicate quickly, and you need to have the following experience:

• Bachelor's degree in marketing
• 4 + years of experience in digital marketing
• Direct-to-consumer (D2C) experience & business to business consumer (B2B) experience
• 1+ years of experience with email marketing platforms
• Knowledge of video and picture editing software such as Adobe
• Strong understanding of website optimization and site speed
• Strong understanding of analytics and ability to interpret data to inform marketing decisions
• Experience in developing and executing social media strategy
• Experience in content marketing
• Proven experience in SEO – Google ads – Google Analytics
• Knowledge of the travel sector