-Define annual business plan along with HBE targets and budgets.

-Design and implement strategy to increase traffic on product page and track competition.

-Planning marketing activations and optimizing ROI for spends basis impressions, CTR (Click through rate) and conversions.

-Design effective consumer campaigns on portals which includes on-site visibility, CPC (Cost per Click), CPT (Cost per thousand) campaigns.

-Co-ordinate with sales, supply chain and brand teams for effective deployment plans.

-Expand, develop, and own setting up new markets with revenue generating activities.

-Develop strategic start ups to enhance the e-commerce eco system.

-Develop e-commerce P and L.

-Focus on high selling SKU’s at the fastest growing online customers.

-Focus on all occasions throughout the year.

-Introduce different offers that offline market.

-Increase online visibility items (landing pages, banners, etc)

-Build E-Commerce forecast and identify possible opportunities for adding formats / promotion mechanics.

Skills

Qualifications:

Bachelor’s Degree in Business Administration or any related field.

Experience:

•       7-10 years of experience in FMCG Industry

Skills:

•        Excellent leadership, communication, negotiation skills, and interpersonal skills.


•        Significant experience in team management and project management.


•        Excellent knowledge of the e-commerce digital business.


•        Sales service and result oriented.


•        Entrepreneurial and assertive with innovative, dynamic and team oriented.


•        Ability to collaborate and influence people in a complex matrix and multicultural environment.