Internet Marketing Specialist

Job Summary

Responsible for developing rich, quality content for online sites. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business

Job Requirement:

• SEO and media marketing proficiency.
• Graphic designer.
• Web designer and programmer.
• Daily commitment and follow up with no less than 8 hrs./day.
• Initiative, Creative and intelligence.
• Teamwork.
• Attention to details and administration instructions.

Primary responsibilities

• Develop easy-to-use, clear, concise, comprehensible content.
• Research web copy.
• Create sites that are optimized for search engines.
• Develop relationships with websites to obtain quality links.
• Improve search-engine rankings.
• Develop and maintain social media profiles on Twitter, YouTube, Facebook, and LinkedIn.
• Send out quality messages on these channels.
• Drive traffic to websites using a variety of methods.
• Ensure content appears high on search rankings.
• Develop density of desired keyword on page
• Research popularity of sites linking to page.
• Develop pay-per-click advertising campaigns.
• Create Internet ads.
• Establish an effective presence on social media sites.
• Monitor a company's online reputation.
• Approve or delete comments on blogs or articles.
• Highlight and encourage positive comments.
• Strengthen relationships with power brokers.
• Manage and deliver email lists.
• Design and deliver emails.
• Create email marketing campaigns to promote products or services.
• Craft email campaigns.
• Integrate other online presences including social media outlets with email campaigns.
• Follow up on responses.
• Solicit customer feedback and optimize campaigns accordingly.
• Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.
• Coordinate and monitor the maintenance, integrity, and security of several databases.
• Track and analyze direct and interactive marketing campaigns.
• Create database of emails for lead generation.
• Review messages for brevity.
• Include specific graphics, incentives, and detailed descriptions.
• Ensure marketing message is conveyed clearly and delivered properly to prospects.
• Ensure messages are sent in proper form and template.
• Proofread emails for clarity, grammar, and spelling.
• Develop a personalization strategy.
• Design and write press releases.
• Include persuasive 'call-to-actions' in advertisements and promotions.