- Develop and execute a prioritized roadmap to drive organic growth.
- Build and manage a team (across in-house or agency resources) to achieve organic growth goals.
- Create a content strategy and experimentation playbook and manage the execution of content development.
- Identify and execute authority-building strategies to drive quality referral traffic and improve the domain authority.
- Conduct research and outreach for relevant backlinks to increase website authority.
- Identify optimizations and improvements to site architecture and speed and collaborate with cross-functional partners to implement high-ROI changes.
- Monitor, analyze, and report on SEO performance to key stakeholders, identify issues, find root causes, and experiment with solutions to improve performance.
- Develop competitive benchmarking and stay up-to-date on the latest trends and best practices within the SEO community.
- Partner with the paid search team to share learnings and identify best practices in an effort to inform a holistic search strategy.
- Communicate the reasoning behind our approach and help educate partners across the organization about SEO best practices.
- Responsible for data gathering, reporting, and communicating progress across the roadmap initiatives.
At least 5 years of relevant, hands-on SEO experience driving organic growth. You've both owned strategy and executed tactically, and you know what it takes to earn results. Strong knowledge of keyword research methodologies and ability to work through large amounts of data and prioritize opportunities effectively.Understanding of technical SEO and best practices, with experience identifying opportunities pertaining to site architecture and performance.Proven track record of building content, backlink building, and authority-building programs from the ground up.Experience with SEO tools (e.g. Google Search Console, SEMRush, Ahrefs, SEOClarity, Search Metrics, BrightEdge, Screaming Frog, etc).Strong analytical skills to measure, manage, analyze, and report on KPIs.Entrepreneurial - taking things from zero to one; strong sense of ownership.Excellent writer, communicator, and cross-functional partner.