Marketing Category Manager

XcwJRDFY - مصر - Cairo Egypt

·       Assists Category Manager in developing and implementing brand(s) strategy and plans on an ongoing basis

·       In charge of delivering brand(s) business objectives in terms of market share, sales volume, brand revenue and profit growth

·       Monitors and tracks brands performance to identify risks and opportunities in terms of revenue and profit and recommend actions to address those risks and opportunities

·       Executes, supervises and monitors campaigns and marketing activities and assesses success

·       Assists in activation and marketing events across categories

·       Conducts market visits to check new products in the market, competitors’ actions, evaluate distribution and availability, etc

·       Monitors closely daily sales report and sales performance and report on issues and opportunities to senior management and to sales

·       Analyses sales figures, providing presentations/reports with detailed findings and recommended actions

·       Analyses retail audits and works on detailed presentations/reports showing market size, market shares, distribution, updates, opportunities & threats and innovations

·       Implements, reviews and evaluates the brand plan in line with the brand strategy, covering brand communication, promotions, consumer insight, pricing strategy and product development

·       Keeps close monitor on competition using market visits, communications and all available marketing techniques

·       Assists in developing and executing new products' launches

·       Assist in reviewing P&L of SKUs

·       Liaise with innovation team for new products

Skills

  • Strong project management, multitasking, and decision-making skills.
  • Good understanding of conventional and modern marketing tools for planning effective multi-channel campaigns.
  • Excellent Analytical Skills
  • Excellent Communication Skills
  • A high sense of urgency and ability to work in fast environment
  • Excellent MS-office skills.
تاريخ النشر: ٢٧ فبراير ٢٠٢٤
الناشر: Bayt
تاريخ النشر: ٢٧ فبراير ٢٠٢٤
الناشر: Bayt