We are looking for a skilled and experienced Digital Marketing professional to join our team in Cairo, Egypt. As a Digital Marketing specialist, you will be responsible for developing and implementing digital marketing strategies to drive online traffic, engage customers, and increase brand awareness. You will also be responsible for optimizing our website and social media channels for SEO, managing online advertising campaigns, and analyzing data to identify trends and insights.

Responsibilities:

1. Develop and implement digital marketing strategies and campaigns to drive online traffic and increase brand awareness.
2. Create and manage online advertising campaigns, including Google AdWords and social media ads.
3. Optimize website content and structure for search engines to improve organic search rankings.
4. Manage social media channels, create engaging content, and monitor online conversations.
5. Analyze website and social media data to identify trends and insights, and make data-driven recommendations for improvement.
6. Monitor and report on key performance indicators (KPIs) for digital marketing campaigns.
7. Stay up-to-date with the latest trends and best practices in digital marketing and search engine optimization.

Preferred Candidate:

1. Bachelor's degree in Marketing, Communications, or a related field.
2. Minimum of 3 years of experience in digital marketing, preferably in a similar industry.
3. In-depth knowledge of digital marketing strategies, platforms, and tools.
4. Proven track record of managing successful online advertising campaigns.
5. Strong analytical skills with the ability to interpret data and make data-driven recommendations.
6. Excellent written and verbal communication skills in English and Arabic.
7. Highly creative with the ability to think outside the box and come up with innovative marketing ideas.
8. Strong attention to detail and organizational skills.
9. Ability to work independently and as part of a team in a fast-paced environment.

Skills

• In-depth knowledge of digital marketing strategies, platforms, and tools.
• Experience in managing online advertising campaigns (Google AdWords, social media ads).
• Strong analytical skills and ability to interpret data.
• Excellent written and verbal communication skills in English and Arabic.
• Creative thinking and ability to come up with innovative marketing ideas.