- Develop effective media buying plans on all digital platforms.
- Identify target audiences and plan media campaigns.
- Monitor costs and return on investment (ROI)
- Develop reports after every digital campaign.
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media platforms, and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Design, build and maintain our social media presence
- Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
- Optimize plans and budgets according to the best media mix
- Ensure ads are creative and displayed appropriately
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimizes user funnels
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate
- Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
- Build, plan and implement the overall social media marketing strategy
- Stay up to date with the latest technology and best practices
- Manage all social media marketing channels
- Identify trends and insights, and optimize spend and performance based on the insights
- Overseeing social media accounts’ designs
- Measure ROI and KPIs
- Prepare and manage the digital marketing budget
- Manage and improve online content
- Monitor SEO and web traffic metrics
Experience with doing audience and buyer persona researchUnderstanding of digital marketing concepts and best practices and performance marketing such as conversion, Geos..etcDigital marketing & social media backgroundStrong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environmentUnderstanding of SEO and web traffic metricsMust be a good knowledge of how to make paid campaigns on Facebook or snapchat or Twitter or Google Adwords.Holds a certification in Google AdWords preferred.Knowledge of media buying software.Ability to buy media in multiple marketsAbility to adhere to assigned deadlines.Effective time management and organizational skills, as well as strong attention to detail.Mastering Facebook ads business manager toolsWorked in a marketing agency beforeHigher knowledge of Facebook and google Advertising platform.Good communication skills and team player spirit.Near resident to 6 October City.Must have experience in an advertising agency.